MAZDA Inside track
Mazda North American Operations provides training and marketing materials for nearly 700 dealerships across the United States and Mexico. With a new lineup of fun-to-drive, fuel-efficient cars—Mazda is in the midst of a full-blown renaissance, with 2015 bringing their best annual sales in 20 years.
Drawing on current sales and training initiatives, I crafted four quarterly newsletters to help edify Mazda's salesforce on upcoming vehicle launches and the latest advancements in Mazda automotive technology. These print publications also served to keep all dealership personnel apprised of KPIs, the Mazda brand's standing in major automotive journals & surveys, and new training requirements.