mazda i-ACTIVSENSE

Mazda North American Operations provides training and marketing materials for nearly 700 dealerships across the United States and Mexico. With a new lineup of fun-to-drive, fuel-efficient cars—Mazda is in the midst of a full-blown renaissance, with 2015 bringing their best annual sales in 20 years. 

This interactive web-based training course—complete with voice-over, animations, learning challenges and a post-test—utilizes the ADDIE instructional design model to educate and certify Mazda's North American sales force on the new revolutionary suite of safety systems available in their vehicles. This is one of three elearning courses I designed and wrote for Mazda.